Building Success with a Rebrand and Paid Media

Baja Construction is a prominent construction company aiming to increase its revenue and establish a robust digital presence. Despite previous attempts with another agency, they struggled to carve out a digital niche and generate effective leads.
Key Metrics
$100,000 Project Secured Within Two Weeks of Launch
Swift Revenue Increase and Enhanced Lead Quality
Header image
Category
Paid Advertising
Industry
Construction
Services
Meta Advertising, Creative Design
Goal
Increase Revenue

Challenge

Baja Construction was virtually invisible in the digital landscape, lacking both an online presence and a mechanism for effective lead generation. Their prior digital endeavors were fruitless, leaving them sidelined in an increasingly digital market.

Strategy

Brand Identity Creation:

We began by creating a distinct logo and brand identity to set Baja Construction apart in a crowded market.

Professional Website Development:

Developed a professional and inviting website to highlight their services and expertise, enhancing user experience and engagement.

Targeted Advertising Campaigns:

Launched targeted advertising campaigns on Meta platforms to increase visibility and attract high-quality leads, focusing on converting online interest into concrete, profitable projects.

Results

The comprehensive strategy led to remarkable achievements for Baja Construction:

Major Project Secured: Clinched a project worth over $100,000 within two weeks of launching the new website and ad campaign.

Enhanced Online Identity: Established a robust online presence, transitioning from digital obscurity to a recognized brand within their target market.

Increased Revenue: The targeted ad campaigns significantly boosted both brand visibility and lead quality, directly contributing to a notable increase in revenue.

Key Outcomes

$100,000 Project: Secured a major project within two weeks of launch.

Robust Online Presence: Solidified Baja Construction’s place in the digital arena.

Successful Lead Generation: Targeted advertising efforts led to high-quality project leads and increased revenue.

Challenges Encountered

Baja Construction faced challenges in establishing an effective online presence and generating high-quality leads. Through strategic branding, professional website development, and targeted advertising, Dancing Chicken Media successfully transformed Baja Construction’s digital footprint, driving significant revenue growth and enhancing their market position.

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Published
June 20, 2024
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