Dominating The SWFL Automotive Detailing Market

Detailers of Naples specializes in high-quality automotive detailing services in Southwest Florida. Despite their expertise and reputation, they faced challenges in maximizing their revenue and fully utilizing their booking schedule.
Key Metrics
$250K MRR Target Reached
150% Growth Rate
Header image
Paid Advertising
Auto Detailing
Meta/Google Ads, Web Design
Increase Revenue


Detailers of Naples aimed to boost their monthly revenue from $100,000 to $250,000. However, they were hindered by a weak online presence and underutilized booking schedule. Without tapping into the potential of digital marketing, they struggled to achieve their financial growth targets.


Dynamic Advertising Campaigns:

We launched targeted advertising campaigns on Facebook, Instagram, and Google, using custom-tailored creative content to capture the audience’s attention.

CRM Integration:

Implemented a Customer Relationship Management (CRM) system to track leads and enhance customer engagement.

Automated Communication Systems:

Deployed automated email and SMS systems to streamline operations and focus on converting leads into sales.

Sales Team Training:

Provided training and scripts to the sales team to improve the effectiveness of customer interactions.

Engaging Landing Page:

Developed a visually appealing and engaging landing page to make Detailers of Naples stand out in the digital space.


The comprehensive strategy significantly accelerated Detailers of Naples’ growth:

Fully Booked Schedule: The company now operates with a fully booked schedule, ensuring no revenue is left on the table.

Sustained Growth: Continuous fine-tuning of advertising and email strategies keeps the business on a path of sustained growth.

Revenue Growth: Achieved their ambitious goal of doubling monthly revenue, demonstrating the effectiveness of a well-crafted digital marketing strategy.

Key Outcomes

$250K Target Reached: Successfully increased monthly revenue to $250,000.

150% Growth Rate: Achieved a significant growth rate, showcasing the impact of strategic digital marketing.

Challenges Encountered

Detailers of Naples faced challenges in maximizing their online presence and fully utilizing their booking schedule. Through dynamic advertising, CRM integration, automated communication, and sales team training, Dancing Chicken Media overcame these challenges, driving remarkable growth.

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June 20, 2024
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