Heating Up Profits With An HVAC Lead Generation Strategy

Guyette Air is a leading HVAC company known for its commitment to quality, professionalism, and value. They aimed to enhance their digital presence and connect with more homeowners in need of top-notch HVAC solutions.
Key Metrics
$15 Average Cost Per Lead
Significant Increase in Revenue
Header image
Paid Advertising
Meta Advertising, Creative Design
Increase Revenue


Guyette Air sought to stand out in a crowded market by boosting their digital visibility and effectively communicating their brand essence. The challenge was to create a digital strategy that not only got them noticed by homeowners but also conveyed their dedication to quality and professionalism.


Targeted Advertising Campaign:

Launched a snappy advertising campaign promising homeowners a new AC unit for just $40 a week, with low interest for 24 months—a compelling offer designed to attract attention.

A/B Testing and Optimization:

Implemented continuous A/B testing and optimization of the ads to ensure they resonated with potential customers and achieved maximum impact.

Cost-Efficient Lead Generation:

Maintained an eagle eye on campaign performance to keep the cost per lead down to just $15, demonstrating that smart advertising can be both effective and cost-efficient.


The strategic partnership led to remarkable achievements for Guyette Air:

  • Increased Lead Generation: The digital marketing efforts translated into solid leads and sales.
  • Strong Digital Presence: Established a strong digital presence that communicated value and professionalism.
  • Cost-Efficient Strategy: Achieved an impressive average cost per lead of $15.

Key Outcomes

  • $15 Average Cost Per Lead: Maintained a cost-efficient lead generation strategy.
  • Strong Digital Presence: Successfully communicated Guyette Air's brand value and professionalism.
  • Sustained Business Growth: Ensured sustained business growth through strategic digital marketing efforts.

Challenges Encountered

Guyette Air faced the challenge of enhancing their digital presence and effectively communicating their brand essence in a crowded market. Through a targeted advertising campaign, continuous optimization, and cost-efficient lead generation, Dancing Chicken Media successfully revolutionized Guyette Air's digital footprint, driving significant growth and connecting with more homeowners.

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June 20, 2024
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