Lucrative Home Remodeling Growth From Paid Advertising

Wood Quality is a leading home remodeling company known for its high-quality craftsmanship and innovative design solutions. They aimed to boost their lead generation and revenue through a strong digital presence in the competitive home remodeling market.
Key Metrics
Low $33 Cost Per Lead
Significant Increase in Revenue
Header image
Paid Advertising
Home Remodeling
Meta Advertising, Creative Design
Increase Revenue


Wood Quality partnered with Dancing Chicken Media with the goal of supercharging their lead generation and securing a path for business expansion. In the crowded home renovation market, they needed a strong digital identity to draw attention from potential clients and keep them engaged throughout the sales process. The challenge was to consistently attract high-caliber leads in a highly competitive space.


Targeted Advertising Campaign:

We created a targeted advertising campaign across various social media platforms, offering an exclusive "FREE Design Quotes for the first 5 respondents" to spark interest and drive engagement.

A/B Testing for Optimization:

Conducted thorough A/B testing for creatives and ad formats to identify the most effective ways to reach and engage potential clients.

Continuous Optimization:

Committed to relentless optimization of the campaigns, ensuring efficient and impactful marketing strategies.


The comprehensive strategy led to remarkable achievements for Wood Quality:

  • Cost Per Lead: Achieved an impressively low average cost per lead of $33.
  • Increased Revenue: Significant increase in revenue due to the high-quality leads generated.
  • Enhanced Digital Presence: Established a strong digital identity, setting Wood Quality apart in the competitive home remodeling market.

Key Outcomes

  • Low Cost Per Lead: Maintained a cost-effective lead generation strategy with an average cost per lead of $33.
  • Revenue Growth: Significant increase in revenue from the high-quality leads generated.
  • Strong Digital Identity: Successfully carved out a strong digital identity, attracting and engaging potential clients.

Challenges Encountered

Wood Quality faced the challenge of attracting high-caliber leads in a competitive home remodeling market. Through targeted advertising, A/B testing, and continuous optimization, Dancing Chicken Media effectively boosted Wood Quality's lead generation, driving significant revenue growth and establishing a robust digital presence.

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June 20, 2024
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