Heating Up the HVAC Market with Innovative Lead Generation

McNally’s Heating and Cooling is a prominent player in the HVAC industry, committed to delivering exceptional heating and cooling solutions. Despite their established market presence, they needed a robust digital strategy to enhance lead generation and customer engagement.
Key Metrics
$18 Cost Per Lead
$1,000,000 MRR
Header image
Paid Advertising
Meta Advertising, Creative Design
Increase Lead Generation


McNally’s Heating and Cooling aimed to transform their lead generation and customer interaction approach. The primary hurdle was to create a consistent stream of quality leads while lacking sophisticated digital tools for lead nurturing and management. This posed a significant challenge in achieving their growth targets in a competitive landscape.


Targeted Advertising Campaigns:

We launched precisely targeted ad campaigns across Facebook, Instagram, and Google, generating a steady influx of business inquiries.

CRM Integration:

Introduced a cutting-edge CRM system integrated with automated email and SMS follow-ups, ensuring no lead was left cold.

Sales Team Enhancement:

Provided custom training and scripts to the sales team to enhance their effectiveness in converting leads.

Compelling Lead Magnets:

Crafted engaging lead magnets to boost McNally’s attractiveness and conversion prospects with visually appealing forms and irresistible offers.


The comprehensive strategy delivered immediate and impactful results:

Revenue Growth: Notable increase in monthly revenue.

Cost Per Lead Reduction: Achieved an impressive reduction in the cost per lead to $18, outperforming industry norms.

Enhanced Customer Service: Improvement in customer service due to streamlined lead management.

Strengthened Online Presence: Solidified online presence with an automated system for managing customer reviews.

Key Outcomes

$18 Cost Per Lead: Successfully reduced the cost per lead to $18.

Revenue Target: Positioned to achieve a milestone of a million dollars per month in revenue.

Challenges Encountered

McNally’s Heating and Cooling faced challenges in generating consistent quality leads and managing them effectively. Through targeted advertising, CRM integration, automated follow-ups, and sales team enhancement, Dancing Chicken Media overcame these challenges, driving exceptional growth and engagement.

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June 20, 2024
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