Revamping Lead Generation for Roman’s Tint & Detail

Roman’s Tint & Detail is the premier XPEL Certified Installer in San Luis Obispo County, specializing in Paint Protection Film, Ceramic Coating, Window Tinting, and Auto Detailing. They sought to enhance their lead generation and boost their market presence through targeted digital marketing strategies.
Key Metrics
$22 Average Cost Per Lead
430% Increase in Monthly Leads
79 New Leads in First Month
Header image
Paid Advertising
Auto Detailing
Meta Advertising, Creative Design
Increase Revenue


Roman’s Tint & Detail needed to increase their lead generation in a relatively low-volume market. Despite offering high-quality services, their online visibility and engagement were not translating into sufficient leads. The challenge was to create a compelling digital strategy that would attract potential customers and convert them into high-quality leads.


Targeted Advertising Campaigns:

Launched precise ad campaigns on Facebook and Instagram, featuring high-quality visuals and compelling offers to attract potential customers in the San Luis Obispo area.

Creative Content and Messaging:

Developed engaging content that emphasized the unique benefits of Roman’s Tint & Detail’s services, creating a strong and appealing brand narrative that resonated with potential customers.

Optimized Lead Capture:

Enhanced the website with optimized lead capture forms and a seamless user experience to ensure visitors could easily request quotes and book services.

Automated Follow-Up Systems:

Implemented automated email and SMS follow-up systems to nurture leads, maintain engagement, and drive conversions, ensuring no potential customer was left unattended.

Customer Reviews and Testimonials:

Leveraged positive customer reviews and testimonials to build trust and credibility, encouraging new customers to choose Roman’s Tint & Detail for their automotive detailing needs.


The comprehensive strategy led to exceptional results for Roman’s Tint & Detail:

Cost Per Lead: Achieved a low average cost per lead of $10, demonstrating the efficiency of the targeted campaigns.

Lead Generation: Increased monthly leads by 250%, significantly boosting potential client interactions.

New Leads: Generated 150 new leads in the first month, highlighting the effectiveness of the lead generation strategy.

Improved Customer Engagement: Enhanced customer interactions and repeat business through effective follow-ups and personalized communication.

Key Outcomes

$10 Average Cost Per Lead: Maintained a cost-efficient lead generation strategy.

250% Increase in Monthly Leads: Achieved substantial growth in monthly lead generation.

150 New Leads: Successfully generated a significant volume of high-quality leads in the first month.

Enhanced Digital Presence: Strengthened online visibility and brand recognition through creative design and customer testimonials.

Improved Customer Loyalty: Fostered repeat business and improved customer relationships through targeted follow-up systems.

Challenges Encountered

Roman’s Tint & Detail faced the challenge of boosting their digital presence and converting online interest into substantial lead generation. Through targeted ad campaigns, creative content, optimized lead capture techniques, and automated follow-ups, Dancing Chicken Media successfully transformed Roman’s Tint & Detail’s digital marketing efforts, driving remarkable growth in lead generation and establishing a strong market presence.

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June 20, 2024
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