Boost Your Home Services Business: Lead Generation Tactics

Discover how to generate home services sales leads effectively with top strategies. Boost your growth and outshine the competition today!

Published on
July 7, 2024
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The Road to Success: Lead Generation in the Home Services Market

When it comes to how to generate home services sales leads, the landscape is evolving quickly. The home services market is poised to grow by a staggering 36.22% by 2026, exceeding $1 trillion by the end of the decade. This booming industry spells incredible opportunity—but also fierce competition.

If you're short on time, here's your quick answer on how to generate home services sales leads:

  1. Optimize your website for SEO.
  2. Target your local customers with specific content.
  3. Leverage top lead-generating sites like Angi, Yelp, and Thumbtack.
  4. Include customer testimonials on your website.
  5. Engage with an effective social media strategy.
  6. Host virtual home shows and DIY workshops.

Now, let's dive deeper into the challenges and opportunities that lie ahead.

With global vendors infiltrating regional and local markets, home services businesses need to be on top of their marketing and sales game. According to studies, 61% of marketers identify generating quality leads as their top challenge. Yet, the rewards are immense: effective strategies can set you apart, driving significant growth and helping you dominate your market.

I'm Mason Boroff, the driving force behind Dancing Chicken Media. With over eight years of experience in elevating home service businesses through expert lead generation tactics, I'm here to guide you through proven strategies to capture quality leads and sustain your growth.

Ready to transform your lead generation approach? Let's explore the tactics in detail.

6 Home Services Lead Generation Strategies to Spark Growth

In the highly competitive home services market, generating quality leads is more challenging than ever. With a projected market growth of 36.22% by 2026, the stakes are high. Here are six proven lead generation strategies to help your home services business thrive.

1. Optimize Your Appearance in Search

A strong online presence is crucial. Start with your Google Business Profile. Complete your listings, verify your business location, and manage reviews. This helps improve your local ranking, making it easier for potential customers to find you.

Google Business Profile Best Practices

  • Complete Listings: Ensure all your business details are filled out.
  • Verify Location: Confirm your business address to boost credibility.
  • Manage Reviews: Respond to customer reviews to show engagement.
  • Add Photos: Visuals attract more clicks and engagement.

2. Leverage Top Lead-Generating Sites

Being present on top lead-generating sites like Amazon Home Services, Angi, Yelp, Thumbtack, Bark, HomeAdvisor, Houzz, and Porch can make a huge difference. These platforms are where customers go to find reliable home services.

Amazon Home Services

  • Revenue Share Model: Pay only when you get leads.
  • Selective Application Process: Ensure you meet their standards for quality.

Angi (Formerly Angie’s List)

  • Pay-Per-Click Ads: Get more visibility by paying for clicks.
  • Business Listings: Maintain an updated profile to attract leads.


  • Local Marketing: Optimize your profile to attract local customers.
  • Warm Leads: Customers on Yelp are often ready to make a decision.


  • Plentiful Sources: Access a large pool of potential leads.


  • Filter Leads: Pay only for the leads you want.


  • Annual Fee: Pay a yearly fee for access to high-quality leads.
  • Cost-Per-Lead Model: Pay based on the leads you receive.


  • Free and Premium Options: Choose a plan that fits your budget.
  • Higher-Income Households: Reach customers willing to pay more for quality.


  • Expansive Reach: Utilize their large network to get more leads.
  • Competitive Tool: Stay ahead of competitors by being visible on Porch.

3. Craft Compelling Content

Creating high-quality, SEO-optimized content can significantly boost your lead generation efforts. Articles, guides, and videos that demonstrate your expertise will attract and engage potential customers.

Demonstrate Expertise

  • Thought-Leadership Content: Share your knowledge to build trust.
  • High-Quality, Specific Content: Focus on topics relevant to your audience.
  • Research-Backed: Use data and case studies to support your claims.

Capture Forms on Your Website

  • Incentives: Offer something valuable in exchange for contact information.
  • Email Capture: Collect emails for future marketing campaigns.
  • Strategic Placement: Place forms where visitors are most likely to see them.

4. Boost Your Reputation with Reviews

Customer feedback is invaluable. Positive online reviews build trust and credibility. Engage with your customers and incentivize them to leave reviews.

Importance of Reviews

  • Customer Trust: 95% of people check reviews before making a decision.
  • Business Credibility: More than half will pay more for services with good reviews.

Soliciting Feedback

  • Future Discounts: Offer discounts for leaving a review.
  • Rewards: Provide small rewards to encourage feedback.
  • Customer Engagement: Regularly interact with your customers.

5. Engage Customers on Social Media

A strong social media presence is essential for customer interaction and content sharing. Use platforms like Facebook, Instagram, and Twitter to connect with your audience.

Social Media Best Practices

  • Facebook Business Page: Keep it updated with high-quality visuals and consistent posts.
  • High-Quality Visuals: Use images and videos to attract attention.
  • Consistent Posting: Regularly update your social media to stay top-of-mind.

6. Stage Virtual Home Shows

Virtual home shows are an excellent way to showcase your services. These events allow you to interact with potential customers in a comfortable setting—their homes.

  • Leverage Social Media: Promote your event on all platforms.
  • Email Campaigns: Send reminders and updates to your email list.
  • Website Blogs: Write posts about the event to generate interest.

Virtual Home Show - how to generate home services sales leads

By implementing these strategies, you can generate a steady stream of high-quality leads and stay ahead of your competitors. Ready to dive deeper? Let's move on to the next section.

Optimize Your Appearance in Search

Optimize Your Appearance in Search

Google Business Profile Best Practices

Optimizing your Google Business Profile (GBP) is crucial for appearing in local searches and boosting your visibility. Here’s how to make the most of it:

1. Complete Your Listings

Make sure every detail on your GBP is filled out. This includes your business name, address, phone number, and website. Accurate information helps Google understand your business and show it to the right people.

2. Verify Your Business Location

Verifying your business location is essential. Google needs to know that your business is legitimate and where it is located. This verification helps you appear in local searches, which is where most of your potential customers are looking.

3. Manage and Respond to Reviews

Customer reviews build trust. According to research, 95% of people check online reviews before making a decision. Responding to these reviews shows that you care about your customers. It also helps improve your local ranking on Google.

4. Add Photos

Photos make your profile more attractive and informative. They give potential customers a glimpse of your services and what they can expect. Google also favors profiles with photos, which can help improve your search ranking.

5. Optimize for Keywords

Include relevant keywords in your business description and posts. This helps Google match your profile with user searches. For example, if you offer home repair services, use keywords like "home repair," "maintenance," and "local handyman."

Real-World Example: Kings Auto Retouch

Kings Auto Retouch optimized their GBP by completing their listing, adding high-quality photos, and actively managing customer reviews. This helped them attract 700 new leads in the first month and achieve a 300% increase in monthly revenue.

By following these best practices, you can improve your local ranking and attract more high-quality leads. Ready for the next step? Let's explore how to leverage top lead-generating sites.

Craft Compelling Content

Creating compelling content is key to attracting and retaining customers for your home services business. Let's break down how to do this effectively.

Demonstrate Expertise

People trust experts. By showcasing your know-how through SEO-optimized articles, guides, and videos, you can position your business as a leader in the industry.

Blogs and Articles: Write informative blog posts that address common questions and pain points. For example, a plumbing company might write about "How to Prevent Pipe Freezing in Winter." Make sure these articles are optimized for search engines by including relevant keywords.

How-To Videos: Create videos that demonstrate your expertise. A video on "How to Unclog a Drain" can show potential customers that you know your stuff. Research shows that 87% of marketers say video has helped increase traffic and sales.

Guides and eBooks: Offer comprehensive guides on topics like "Home Maintenance Tips" or "Seasonal HVAC Maintenance." These can be downloadable in exchange for an email address, helping you capture leads.

Thought-Leadership Content: Publish high-quality, research-backed content specific to your audience. This builds trust, with 78% of people saying they trust brands more when they provide customized content.

Capture Forms on Your Website

Capture forms are a simple yet powerful tool to turn website visitors into leads. Here’s how to do it right:

Incentives: Offer something valuable in exchange for contact information. Discounts, freebies, or exclusive content like eBooks can entice visitors to share their email.

Strategic Placement: Place capture forms on the sides and bottoms of landing pages and blogs. Pop-ups that appear when scrolling can also be effective. Studies show that 90% of consumers are willing to share their information if they find the incentive valuable.

Email Capture: Use these forms to build your email list. Once you have their email, you can keep them updated on trends, new services, and special offers. Email marketing is a powerful way to stay top-of-mind.

By demonstrating your expertise and strategically capturing leads, you'll set the stage for a robust lead generation strategy that keeps your business growing.

Next, let's explore how boosting your reputation with reviews can further enhance your lead generation efforts.

Boost Your Reputation with Reviews

Importance of Reviews

Customer trust is critical in the home services industry. Did you know that 95% of people check online reviews before deciding on a product or service? And more than half (58%) are willing to pay more if a business has good reviews. This shows how essential online reviews are for building business credibility.

BrightLocal data supports this, revealing that 88% of consumers trust online reviews as much as personal recommendations. Reviews act as a form of social proof, helping potential customers feel confident about choosing your services.

Soliciting Feedback

To get these valuable reviews, you need to actively solicit feedback from your customers. Here are some effective ways to do that:

  • Ask at the right time: Timing is key. Request a review right after a successful job when the customer is most satisfied.
  • Make it easy: Provide direct links to your review pages on Google, Yelp, or other platforms.
  • Offer incentives: Future discounts or small rewards can motivate customers to leave a review. But be careful to follow the guidelines of each review platform.

Engagement is crucial. Respond to all reviews, whether positive or negative. Thank customers for positive feedback and address any concerns raised in negative reviews. This shows potential customers that you care about their experience and are committed to improving your services.

By boosting your reputation with authentic reviews, you not only build trust but also improve your visibility in local searches, making it easier for new customers to find you.

Next, let’s look at how engaging with customers on social media can further enhance your lead generation efforts.

Engage Customers on Social Media

A strong social media presence is essential for customer interaction and content sharing. Use platforms like Facebook, Instagram, and Twitter to connect with your audience.

Social Media Best Practices

  • Facebook Business Page: Keep it updated with high-quality visuals and consistent posts.
  • High-Quality Visuals: Use images and videos to attract attention.
  • Consistent Posting: Regularly update your social media to stay top-of-mind.

By following these best practices, you can effectively leverage social media to generate high-quality home services leads.

Frequently Asked Questions about How to Generate Home Services Sales Leads

How to generate home services sales leads online?

Generating home services sales leads online involves several key strategies:

SEO (Search Engine Optimization): Optimize your website and content to rank higher on search engines. Use relevant keywords, like "home services," and ensure your site is mobile-friendly. According to BrightLocal, 97% of people search online for local businesses, so appearing in local searches is crucial.

Content Marketing: Create valuable, informative content. Blog posts, how-to guides, and videos can attract potential clients. Offer e-books or white papers in exchange for contact information.

Social Media Marketing: Use platforms like Facebook and Instagram to engage with your audience. Share tips, before-and-after photos, and client testimonials. Consistent posting and high-quality visuals can boost your visibility.

Email Marketing: Collect emails through your website and send regular newsletters. Offer exclusive discounts or tips to keep your audience engaged. According to Forbes, newsletters are a great way to keep leads warm.

How do you generate leads for service providers?

For service providers, lead generation can be achieved through a mix of traditional and digital methods:

Content Marketing: Share your expertise through blog posts, videos, and social media. High-quality content can attract potential clients and establish your authority.

SEO: Optimize your website to appear in local searches. Include your business address and service areas to attract local customers.

Social Media Platforms: Engage with your audience on platforms where they spend their time. Answer questions, share useful content, and interact with followers.

Webinars: Host informative webinars to showcase your knowledge. Offer valuable tips and advice, and collect contact information from attendees.

Referrals: Encourage satisfied customers to refer your services. Offer discounts or perks as incentives.

Targeted Ads: Use platforms like Google Ads or Facebook Ads to target specific demographics. Tailor your ads to address the needs of your potential clients.

Retargeting: Use retargeting ads to reach people who have visited your website but haven't converted. This keeps your business top-of-mind.

Cold Outreach: Reach out to potential clients through email or phone. Personalize your message to address their specific needs.

How do sales reps generate leads?

Sales reps use a variety of techniques to generate leads:

Advertising: Place ads in local newspapers, online platforms, and social media. Use eye-catching images and compelling copy to attract attention.

Marketing: Collaborate with your marketing team to create campaigns that generate interest. Use a mix of online and offline methods.

Cold Calling: Reach out to potential clients directly. Prepare a script that addresses their needs and offers solutions.

Social Media: Use platforms like LinkedIn to connect with potential clients. Share valuable content and engage in conversations.

Referrals: Ask current clients for referrals. A personal recommendation can be very powerful.

Outreach: Attend local events, trade shows, and networking meetings. Introduce yourself and your services to potential clients.

Networking: Build relationships with other businesses and professionals. They can refer clients to you.

Consultations: Offer free consultations to attract potential clients. Use this opportunity to showcase your expertise and build trust.

Product/Service Trials: Offer a free trial of your services. This allows potential clients to experience your quality firsthand.

By using these strategies, you can effectively generate home services sales leads and grow your business. Next, we'll explore more advanced tactics to boost your lead generation efforts.


At Dancing Chicken Media, we understand that generating home services sales leads is essential for your business's growth and success. Our customized lead generation solutions are designed to help you stand out in a competitive market.

Customized Lead Generation Solutions

We tailor our lead generation strategies to meet your unique business needs. By focusing on quality over quantity, we ensure that the leads you receive are more likely to convert into loyal customers. Our methods include:

  • SEO-optimized content: Creating high-quality, research-backed articles and guides that attract and engage your target audience.
  • Social media engagement: Building a strong presence on platforms like Facebook and Instagram to connect with potential clients.
  • Email marketing: Keeping your audience informed and engaged with valuable content and updates.

Acquisition and Retention Services

Our team is dedicated to not only acquiring new leads but also retaining your existing customers. We employ a range of tactics to keep your clients engaged and satisfied, including:

  • Regular follow-ups: Keeping in touch with your clients through personalized emails and updates.
  • Customer feedback: Encouraging reviews and testimonials to build trust and credibility.
  • Loyalty programs: Offering incentives and rewards to keep your customers coming back.

Structured Frameworks for Success

We believe in a balanced approach that combines structured frameworks with the flexibility to adapt to changing market conditions. Our proven strategies are designed to help your business thrive in the changing digital landscape.

By partnering with Dancing Chicken Media, you gain access to a team of experts committed to driving your business forward. We integrate seamlessly into your team, ensuring straightforward communication and a unified approach to your lead generation efforts.

Ready to elevate your lead generation strategies? Connect with us today to learn more about how our services can transform your business.

With dedication and the right approach, you’ll turn leads into loyal customers and drive your home services business to new heights. Keep pushing for excellence in every lead you pursue, and watch your business flourish.